The company’s goal is to create the most efficient auto repair management system in the domestic market by providing excellent and timely services
It is 2021 when the Genoa-based Lercari Group together with Milan-based Simone Mucciante, founder of Autosicura, buys the bodywork branch of Carglass, a company specializing in auto glass repair and replacement that had started a new business but was unsuccessful. Thus was born a franchise network renamed Carsafe, which shareholder and CEO Matteo Massone tells us about.
A reality that is part of A21 Holding…
«It all began in 2014 with the founding of the first company, Autosicura Srl, a network of owned body shops composed of multiservice centers. Thanks to its organizational model, the company is able to provide integrated solutions for the auto repair needs of insurance companies, rental fleets and dealers. In 2020, Carsafe was founded, a company that acts as a widespread network of body shops in the territory using sophisticated management tools. My presence in the company, on the other hand, starts at the end of 2021 with the aim of giving a specific organization to the reality that begins to be quite large: first, in 2022, an operating and investment holding company is established that now holds four companies in the automotive aftermarket sector, A21 Holding, and created to pool the organizational functions, administration, finance and control of all the companies in the group. Since then, Carsafe has been growing steadily from a turnover of 40 million (2021) to (it is believed and hoped) 110 million (2024). In the meantime, reality never stopped: in 2022 Carsafe Innova was established, a company that carries out special projects in the software field, and in 2023 Car Solution Rent, a company aimed at car rental, was acquired».
What are your main characteristics?
«We have several strengths, among them certainly include our financial and organizational stability and strict behavioral ethics despite the lack of transparency typical of the market. We are subject to many controls on procedures and prices; in fact, we believe that management fairness is a strategic element to survive in this world. In addition, among our qualities we can mention a strong technological drive: we tread heavily on computerization, management and plant investments».
The company’s target market at the moment is only Italy, but there is no lack of willingness to open up abroad as well, particularly in neighboring markets such as Switzerland. Carsafe‘s customers are technically insurance companies and rental companies although, in the case of insurance, the real customer is the car owner. Macro-customers have the advantage of having a single national interlocutor instead of hundreds, resulting in reduced administrative costs, standardization of rates, management and an element of filtering against unclear management; the end customer, on the other hand, that of having a medium to high level of quality. Carsafe is applying management logics that are industrializing a pulverized market.
What is in your tomorrow?
«One of the investments we are going to make is about entering the glass repair business, which we already do as a side business-we intend to make a direct investment instead. After that we are developing software applications within which we want to integrate artificial intelligence for damage assessment. We always aim to grow, which is why with the second business plan (2024-2026) the company has set a goal of 200 million in revenues, both through the expansion of the franchise network, which should soon touch 600 facilities, and through the acquisition of more centers owned under the Autosicura brand (from the current 20) and other companies».
The main mission is to ensure car repair in the shortest possible time and with the highest quality, offering the services throughout the territory and following innovative production and organizational techniques. Carsafe, on its way to the best and most efficient system in the Italian market.
