For more than 50 years, the company has been dedicated to women’s clothing to dress all women
A history more than 50 years long with women and women’s clothing at the center. We are talking about L.Pucci, a leading maker of pants for every occasion based in Castelfiorentino. A symbol of Made in Italy, L.Pucci has opened to the international market with Via Masini 80, a line in which modern cuts meet wearability and comfort. We talked about it with general manager Francesco Simoni.
Tell us the history of your company.
«L.Pucci was born over 50 years ago with my grandfather Lorenzo, who started a small production of skirts and pants in a small building adjacent to the house. The customs and habits of the 1970s led women to favor the skirt, but in the 1980s fashion changed and a garment that Coco Chanel had already proposed in her ateliers at the beginning of the twentieth century made a comeback. L.Pucci, therefore, became a true pants maker. The same decade saw the entry into the company of the second generation, that is, my mother and aunt, who were in charge of administration and styling, respectively. Then, in the 2000s, the third generation entered, which I am part of together with my sisters, and with the new millennium Via Masini 80 came to life».
Not only Italy but also foreign markets…
«L.Pucci distributes purely in the national territory but since 2011 we have entered the international market with Via Masini 80, our spearhead: it is a rib of L.Pucci, dedicated to sophisticated and contemporary pants. Today we are present in more than 7 European countries, in the United States and have customers in Korea and Japan, while we will soon start an adventure on the Russian territory. The goal is to expand the brand and make it more and more international».
Not only pants: today you take care of all garments to create a total look. Your target customer is an elegant and sophisticated woman….
«Yes, she is a woman who chooses, not consumes, very attentive to the quality of the product. She has deep consciousness that class is made of details, not shouted nor exhibited. We want to transmit a culture of the product done well, as it used to be done, so we carry on the values that Lorenzo passed on to us. Attention to detail is fundamental, it is what makes the difference».
What is the peculiarity of your product?
«The style, the research of materials and, above all, the fit: our pants dress all women. The pant sets us apart but then we also dedicated ourselves to other types to complete the outfit of the Via Masini 80 woman such as the shirt, the top, the jacket. We are Made in Italy but, above all, “Made in Tuscany”: all the processing phases are internal to the company, starting with the styling, which is under the creative direction of my sister and my aunt, continuing, then, with the whole production process, then the pattern office, cutting, tailoring, ironing. We follow the product from A to Z and give all the steps equal importance».
What is your company philosophy?
«Ours is a purely female company: out of 30 employees there are only five men. it has always been this way since Lorenzo’s time, we offer collections for women conceived, designed and produced by women».
With the fourth generation ready to join the company, Via Masini 80 is now projected into an increasingly international context. A recognized brand, a point of reference for women looking for high-quality, contemporary, sophisticated, exclusive, iconic garments, the result of research and consolidated Italian know-how, that can make them feel elegant, offering them a unique, individual, highly personal experience. Because with L.Pucci and Via Masini 80, women always remain at the center.
Watch the TV interview on Business24
